Publications
Explore books, research papers, journal contributions and other academic publications by Prof. (Dr.) Shahid Akhter.
Sharing Knowledge Through Research & Writing
Research and publication have been an important part of Dr. Shahid Akhter's academic and professional journey. His work includes books, research papers, journal contributions and articles.
These publications cover areas including management, marketing, education, media and communication and other related fields.
The publication portfolio reflects a continued interest in understanding contemporary issues and sharing knowledge with students, researchers and professionals.
Books & Research
A growing body of academic and professional work developed through research, teaching and continuous learning.
Research & Journal Contributions
Selected research papers and academic contributions.
Advertising Management
Wrote a Book entitled ‘‘Advertising Management : Problems and Prospects in Jharkhand’’ ISBN : 978-81-87578-73-5 Published by – K.K.Publications, Allahabad. Inaugurated by Shri Arjun Munda, Honorable Chief Minister, Government of Jharkhand, Prof A.A.Khan Vice Chancellor Ranchi University, Ranchi and Prof B.P.Sharan Pro-Vice Chancellor, Ranchi University, Ranchi on the occasion of closing ceremony of Golden Jublee Celebration of Ranchi University at Senate Hall on 12th July 2011.
Business Strategy and Management
Atricle Published on “Impact of Celebrity Endorsement in Promotion of Brand in Business Strategy and Management” in International refereed research journal and in the Book of Abstracts ISBN : 81-87912-08-01.
Bonafide member
Bonafide member of Advisory Board of “Anusandhanika” an International Refereed Research Journal of Commerce & Business Management ISSN 0974-200X (www.anusandhanika.co.in)
Bonafide member
Bonafide member of Advisory Board of Journal of Commerce & Business Management-A Bi-annual Research Journal Of P.G.Department of Commerce & Business Management.
International Journal
Article Published on “ORGANIZED RETAILING IN INDIA - CHALLENGES AND OPPORTUNITIES” in ZENITH International Journal of Multidisciplinary Research ISSN 22315780 Vol.2-ISSUE-1 Jan 2011.
Indian Journal of commerce
Life member, Indian Journal of commerce, New Delhi.
Convergence of Mobile and Internet
Article published on “Convergence of Mobile and Internet - A new dimension to the media world” in Anusandhanika an International Refereed Research Journal of Commerce & Business Management. ISSN 0974-200X/ Vol.4 / No.I /Jan 2012/ pp.01-05 (www.anusandhanika.co.in)
Film Released and Distribution Strategies
Article published on “Film Released and Distribution Strategies” in Anusandhanika an International Refereed Research Journal of Commerce & Business Management. ISSN 0974-200X/ Vol.III / No.II /July 2011/ pp.70-79 (www.anusandhanika.co.in)
Selling Products Through Green Marketing and Green Consumer
Article published on “Selling Products Through Green Marketing and Green Consumer ” in “Anusandhanika” an International Refereed Research Journal of Commerce & Business Management. ISSN 0974-200X/ Vol II /No.I1 /July 2010/ pp.39-42 (www.anusandhanika.co.in)
Rural Market of India Now And Then Promotion of Brand in Rural India
Article published on “Rural Market of India Now And Then Promotion of Brand in Rural India” in “Anusandhanika” an International Refereed Research Journal of Commerce & Business Management. ISSN 0974-200X/ Vol II /No.I /January 2010/ pp.43-51 (www.anusandhanika.co.in)
Future of Advertising Industry in India
Article published on “Future of Advertising Industry in India” in “Anusandhanika” an International Refereed Research Journal of Commerce & Business Management. ISSN 0974-200X/ Vol I /No.I /January 2009/ pp.44-50 (www.anusandhanika.co.in)
Management - A Tool of Successs
Article published on “Management - A Tool of Successs” in “Anusandhanika” an International Refereed Research Journal of Commerce & Business Management. ISSN 0974-200X/ Vol II1 /No.I /January 2011/ pp.61-66 (www.anusandhanika.co.in)
Different Forms of Knowledge Sharing
The publication portfolio brings together different forms of academic and professional knowledge sharing.
Discover the Complete Academic Journey
Explore awards, professional participation, gallery and press coverage.
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